Graphic communication allows students to develop their own design ideas and outcomes, for example book cover illustration, advertising posters, leaflet design and packaging. Students can use computer software such as Photoshop or Illustrator to make these designs. Students also draw and paint with a range of media experimenting with materials and techniques to realise their ideas.
What does this course aim to do? Candidates are required to work in one or more area(s) of Graphic Communication such as those listed below. They may explore overlapping areas and combinations of areas:
Design for print
Web Design, Television, Multimedia.
Lens-based and light-based media: film, animation, video and photography
New media practices such as computer generated imagery.
Some areas of study may also be relevant to other endorsements; film, animation, video and photography methods within Graphic Communication are usually employed to meet the requirements of a given brief and its associated requirements. Candidates are required to integrate critical, practical and theoretical study in Graphic Communication that encourages direct engagement with original work and practice. Where direct engagement may not be possible, the expectation is that work should include appropriate and explicit critical study. Candidates will be expected to demonstrate practical skills in the context of specific chosen areas of study or any combined areas of study.
What Skills Will Students Develop When Studying Graphic communiction?
The course will enable learners to develop a range of broad range of traditional techniques including drawing, painting and mixed media. The use of typography is integral to all projects, either hand rendered or computer generated. Amongst the areas explored as part of this course are: Illustration, Advertising & packaging, Visual communication and Computer graphics. Students are encouraged to develop their designs from original drawings which can be applied to many purposes, advertising, packaging, cd covers, illustration projects, leaflets, posters, information graphics, book jackets, corporate identities, logotypes.
How will I be assessed?
Unit 1 60% coursework: this involves student’s research into aspects of graphic design, developing their ideas by designing and making a piece of graphic design.
Students get to research and develop their own portfolio of work demonstrating a range of technical skills and techniques in a variety of media. Students will initially be encouraged to explore media/techniques such as inks, collage, observational and expressive drawing, printing, and digital manipulation in Adobe Photoshop and Illustrator. Initial practical explorations will lead on to more focused work where students will work on personally generated themes and topics. Students will also practically explore the work of other designers, to use as inspiration for their own work as well as developing critical thinking skills. Written work is also an integral part of the course, through annotation of ideas drawings and the recording of information about the Graphic designer who is an influence on your project.
Unit 2 40% externally set assignment (ESA): this involves student’s research into aspects of graphic design, developing their ideas by designing and making a piece of graphic design. The ESA requires students to work on aspects of this project on their own to a set time limit.
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